This article takes a look at pay per click marketing and offers the reader information on common mistakes that business owners make when running a PPC campaign.
One of the most productive methods of digital marketing, pay per click advertising is very complex and there are many variables when setting up a PPC campaign. If you want to get the best out of a PPC campaign, you should engage the services of a digital marketing agency. To help you make the right choices, here are a few PPC mistakes to avoid.
Broad Spectrum Keywords
This is a costly error to make. Using a broad range of keywords will not be as productive as using specific keywords; doing some extensive keyword research will reveal the most popular search terms that consumers use when searching for products and services. Engaging the services of a pay per click agency is the best way to ensure a good ROI with your PPC campaign. Start with a Google search and browse agency websites to learn more about PPC management and strategies.
Sending Traffic To Your Homepage
When a user clicks on one of your banners, you ideally want to send a potential customer to a specially designed landing page, rather than sending traffic to your website. A top-rated paid search agency like WebBox Cardiff designs landing pages that deliver results. If you want to work with an agency that offers the same services in your location, a quick Google search should help you find one.
Sticking To A Single Strategy
When creating PPC ads, it pays to use several different ads and carry out testing, in order to find what works best. One approach is to focus on the benefits the customer will receive, while another ad could centre on the problems you solve when buying the product. A third option would be something a little out of the ordinary, get creative and you might hit paydirt! The PPC specialists would carry out extensive research, enabling them to formulate numerous strategies and what works best should be focused on.
Failing To Track Metrics
When you invest in a PPC campaign, you should always track certain metrics – click-through-rate, conversion rate, cost per acquisition and cost per click. When you engage the services of a leading PPC management agency, they check all metrics in real time, which allows them to make changes during the campaign.
Managing Your Own PPC Campaigns
Unless you happen to be a PPC specialist, you should engage the services of a PPC agency, who has a team of dynamic professionals and they know how to make the most from a campaign. There are many PPC platforms and some will be more productive than others. The PPC agency has in-depth knowledge of the many digital platforms where you can place your ads.
Pay per click advertising is one of the most powerful digital marketing strategies, especially when you hire a leading PPC agency to create and manage your campaign. Google Ads offers a range of platforms where you can place your banners. With an experienced agency managing your PPC campaigns, ongoing service should lead to a high level of web traffic.