Marketing and sales are closely linked and directly connected with profitability. Mobile marketing means better visibility for your business and this results in better revenue and profit.
The benefits of mobile marketing for cash-sensitive small businesses are profound. Lucky for you, we listed some of the best business-growing marketing strategies for start-up businesses.
SEO-Optimized Website
What counts as a mobile-friendy website? Fast loading time, responsive design, intuitive navigation are what make for a perfect mobile website. SEO is as critical as the overall website planning. Having an SEO-optimized website is important but for it to help your business gain attention from the audience, it needs to appear in the search results whenever audiences search for a particular keyword. Once properly executed, your website will start ranking higher and attracting more users through search engines.
Google Ads
Using Google Adwords is one of the most effective marketing strategies among small businesses looking to establish awareness. You can filter your audience based on their behavior, geographical location age, keywords, and more. In addition, you can choose the time of day when your ads will be displayed. With AdWords, you will only have to pay for the clicks, instead of the impressions. This form of marketing is called the pay-per-click (PPC) advertising model. This way, your business will save money by only paying for actions initiated to view your website.
Below are the functions of PPC:
- Generating ROI
- Landing Pages
- Email sign-ups
- Lead Generation
- Increasing brand awareness and recall value
Email Marketing
According to a recent study, 66% of users check their email via phone. Email marketing can generate a lot of return of investment for minimal spending, reach vast audiences around the globe, and help you retain customers. One of the best things you can do to improve the efficiency of your email marketing is to create highly engaging email newsletters with the help of a reliable email marketing service provider. You should be able to segment email lists, personalize email marketing campaigns, automate emails, and include social media profiles. In addition, email marketing is easy to manage, gives you full control, and allows you to establish direct contact with prospective customers and update them about changes in your business, offer promotions and coupons to encourage customer loyalty.
Social Media Marketing
More than half of the global population uses various forms of social medial platforms, and the maximum social media usage happens on mobile devices. With this, social media plays a very pivotal role in generating sales and brand awareness for your small business. It offers a powerful way to generate word-of-mouth advertising and building trust.
Go to the sites where you can maximize engagement and use your brand’s voice at its strongest. Facebook, Twitter, Pinterest are great for interactive conversations and copyright advertisements. Youtube and Tiktok are effective for showcasing products and services. You can select audiences based on their interests, age, gender, location, marital status, and employment.
Facebook remains the most popular social media platform with 2.45 billion active monthly users. After you create a Facebook page, you need to determine which other channels are suitable for your brand and marketing strategy.
Mobile marketing is an extremely powerful tool when it comes to acquiring new customers. However, if not executed properly, you may not be able to gain expect results and bring in respectable ROI.