An SEO marketing strategy is a set of tactics to help your brand improve its search engine ranking and drive more organic traffic.
It goes beyond a few keywords and backlinks to understand how your brand is being represented online, at different stages of the customer journey, and how you stack up against your competitors on SERPs
Keyword Research
Keyword research is an important part of any SEO marketing strategy, and it can be used to guide content, on-page optimization, and other SEO strategies. It also allows you to find new keywords that you can incorporate into your website’s content so it ranks higher in search engine results pages (SERPs).
Keywords are terms people type into search engines when looking for information on a particular topic. Ideally, these keywords should have good search volume and intent aligned with your business’s products or services.
Using long tail keywords, or specific phrases that are more detailed and searchers are more likely to use when performing a search, is an effective way to increase your ranking in SERPs. These types of keywords are often used in paid search campaigns, which can help drive traffic to your website.
On-Page Optimization
On-page optimization is the part of an SEO marketing strategy that optimizes web pages for search engines and users. This includes optimizing elements such as title tags, content, URLs, and internal links.
It also includes optimizing your website’s speed, which is important for both search engines and users.
A good on-page optimization strategy will include a mixture of traditional, time-tested methods, and newer ones that are algorithm-friendly. In addition to keyword research, it’s also important to include relevant, engaging content on each of your web pages.
Off-Page Optimization
Off-page optimization is an SEO strategy that improves search engine rankings by increasing the number of links pointing to your website. This includes activities outside of your website, such as guest blogging and social media outreach.
In addition, off-page SEO can include brand mentions, branded searches, and other online promotional activities. These activities may not directly influence search traffic, but they do influence popularity signals that Google might pick up on.
Off-page SEO is an essential part of any search marketing strategy. However, it’s important to understand how to do it correctly so you don’t get penalized by Google. It’s also crucial to avoid using unnatural link building strategies, like buying links, which can lead to penalties and a negative effect on your search results.
Link Building
Link building is a process by which you get other websites to link back to yours. This is a key factor in search engine rankings.
If you want to rank well in search engines, your content must have a high amount of quality links to it. This will make search engines think your site is reputable and authoritative.
This is why it’s important to work with vetted partners when you’re building links. You also need to be aware of shady techniques that can lead to search engine penalties.
Getting high-quality links isn’t easy, but it can be a crucial part of your SEO marketing strategy. It can help you improve your ranking and drive more traffic to your website.
Content Marketing
Content marketing is about delivering compelling content to your target audience at the right time. It is the key to building brand awareness, generating leads and driving sales.
To build an effective content strategy, you must first understand your business goals. This includes understanding your audience and identifying their pain points and how you can solve them.
Once you have a clear understanding of your target audience, you can map out your content topics and create an SEO-driven content marketing strategy that will drive more qualified leads to your website.
Content should focus on the four types of content – attraction (attracting new visitors), authority (establishing your credibility), affinity (reaching your audience’s emotions or worldview) and action (converting customers). Ultimately, your goal is to make it easy for your readers to find you, trust you, relate to you and take an action with you.